Hannover Messe

Release the Power

In the eight years since we last exhibited at Hannover Messe, we established a vision to ‘equip the world with SKF knowledge’: to take the knowledge that we have acquired over 100 years – from different countries, in different industries, across different platforms – and to bring it to our customers, to help make their businesses more successful, profitable and sustainable.

Now we are ready to share this vision with the world. We are ready to unleash our knowledge, the lifeblood of who we are; to ‘release the power of knowledge engineering’. And in 2013 we felt that Hannover Messe, the world’s biggest industrial trade fair, would be the perfect place to do this.

The event proved a big success. Visitors to our ‘Release the Power’ stand experienced an SKF that uses its extensive knowledge of industries, technologies and operations to provide total lifecycle management for industrial systems.

Here are some ‘Release the Power’ resources that we are delighted to share with you:

Release the Power stand

Good news: we’ve brought Hannover Messe 2013 to your desktop! Our interactive virtual tour lets you wander around our exhibition stand and explore our solutions from anywhere in the world.

Access the interactive virtual tour

Release the Power website

Learn more about all the solutions that we showcased at Hannover Messe. And download our ‘Release the Power’ app to view a ‘virtual’ second layer of information about each innovation.

Access the Release the Power website

Release the Power app

Our ‘Release the Power’ augmented reality smartphone app is available for download trough iTunes Store and Google Play. Point your phone at our ‘Release the Power’ trigger images and your screen will display virtual images and interactive information about our solutions.

Download the app from the Apple iTunes store

Download the app from Google Play

Alan Begg at the Release the Power press conference

Bearings have long been considered the heart of rotating machinery; now we are making them the brain as well. In this video from the Release the Power press conference in Hannover, Alan Begg, Senior Vice President Group Technology Development at SKF, unveils SKF Insight, a groundbreaking innovation in intelligent wireless technologies that we have integrated into our bearings.

View the video here

SKF Solution Factory and SKF Insight films

At Hannover Messe we staged two unique shows at regular intervals during the day. Two professional actors took turns to occupy a stage in the centre of our stand, while three film projectors beamed animated images onto the two walls behind them and the floor beneath them. This created the effect of them interacting with a fantasy world that constantly moves and changes, taking the audience on an epic journey from wind farms to industrial plants and other places that thrive on SKF knowledge.

View the SKF Solution Factory video

View the SKF Insight video
SKF logo