SKF committed to fighting counterfeiting and protecting customers’ interests

2012 July 12, 15:03 CST

SKF has won two Ten Best Practice rankings and one “Model Case Harmonising Administrative and Judicial IP Enforcement” prize for 2011-2012 awarded by the Quality Brands Protection Committee of the China Association of Enterprises with Foreign Investment (QBPC). Such achievement was granted exclusively to SKF. These three SKF cases stood out from around 50 cases nominated by more than 200 QBPC member companies, and showcased SKF’s efforts in anti-counterfeiting initiatives and its commitment to protecting clients’ interests.

“SKF is actively involved in anti-counterfeiting campaigns initiated by the government, because it is important to protect SKF’s brand image, but also to help customers avoid being deceived by fake products,” said Mr Erik Nelander, SKF China President. “Supported by the government, SKF has already had some success deterring counterfeiting. We are determined to continue SKF brand protection work and safeguard authenticity for our customers.”

Like many other premium brands, there are counterfeit SKF products flowing into the market. SKF actively co-operates with central enforcement authorities, such as the Ministry of Commerce and the Ministry of Public Security (MPS). In the “Qingfeng Campaign”, which was one of SKF’s winning Best Practice as above mentioned, MPS launched a series of actions investigating over 60 counterfeit dealers in several cities. With strong support from SKF, the campaign led to the destruction of key parts of counterfeit bearing chains and effectively prevented those potentially dangerous products from reaching the market.

A QBPC leader said: “Anti-counterfeiting campaigns need the joint forces of government and enterprise. SKF sets a good example for companies to help deter counterfeiting and protect the authority of their brands.” Customer’s choice of supplier is also critical in the fight against fake products. Customers are strongly advised to buy SKF’s genuine products and services from the authorised dealers to protect their business and their product users.

QBPC launched “Ten Best Practices” in 2002 and now has more than 210 multinational member companies. The QBPC Steering Council audits, discusses and votes on the cases nominated by QBPC members. QBPC also consults high-level enforcement authorities to maintain the authority and authenticity of the winning cases.

Shanghai, July 2012

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