SKF Brand Protection strategy

By continuously raising the awareness level among customers and authorized distributors, SKF can increase the knowledge about the risks involved and the potential consequences of using counterfeit SKF products. Also, knowledge about how to avoid being cheated is increased.

SKF also actively assists law enforcement authorities in taking action against this illegal trade. Successful raids and closed businesses can do great harm to the counterfeit trade.



We realize that no one wants to mount fake bearings into their machinery and cause risk to their machinery, business and people. But people are being fooled into buying fake products. This is why we offer to authenticate SKF products. 

The easiest way to verify your products is via the SKF Authenticate app, available for free at free at Apple AppStore and Google Play.

You can also send your inquiries to genuine@skf.com.

The best way to safeguard authenticity is to buy SKF products from authorized SKF distributors. Find a distributor here.

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