SKF participates in enforcement actions against retailers of counterfeit bearings in Pune, India
2017 April 04, 10:00 IST
As a part of SKF India’s commitment to offer genuine and reliable products to its customers, the company supported police authorities during the enforcement actions in Pune city on Monday – April 3, 2017 and seized about four and half thousand counterfeit products estimated to be worth around INR 6 million, leading to the arrest of those involved in the counterfeiting.
The problem of counterfeit bearings has become more widespread in recent years and all markets are now susceptible to receiving these unpredictable quality products of all brands unknowingly. A bearing is a safety critical spare part and a bearing failure could lead to damage to the machinery and costly loss of production. Counterfeit bearings in e.g. a public utility operation such as power generators could result in major consequences for the general public.
Addressing the media, Shishir Joshipura, Managing Director and Country Head, SKF India, said, “At SKF, the fight against the sale of counterfeit products is of utmost priority. Being a customer centric organization, SKF will continue to protect our customers’ interest in the best possible way.”
Tina Astrom, Director, SKF Group Brand Protection, said, “Counterfeit products are often associated with established brands across the globe. Although the sale of counterfeit bearings is a problem in India, Indian law enforcement is professional in their actions against counterfeiters.”
Being an industry leader, SKF has taken the initiative to offer free of charge verification support to customers. Customers who want to check the authenticity of their purchases could email photos together with information of their supplier to firstname.lastname@example.org. SKF responds on a 24X7 basis and normally respond within a few hours. An alternative is to use the ‘Authenticate’ App, which is available for free at Google Play or iPhone Appstore.
Best way to safeguard authenticity is to source from Distributors authorized by SKF. SKF shows no tolerance against actors cheating customers with counterfeit products and will continue our support to enforcement authorities that work hard to keep counterfeit bearings away from the market.
For further information, please contact:
SKF India contact: Bibhabaree Biswal, 020 66112641; email@example.com
SKF is a leading global supplier of bearings, seals, mechatronics, lubrication systems, and services which include technical support, maintenance and reliability services, engineering consulting and training. SKF is represented in more than 130 countries and has around 17,000 distributor locations worldwide. Annual sales in 2015 were SEK 75 997 million and the number of employees was 46 635.
SKF Group started trading operations in India in Kolkata in 1923 and since then the Group's operations have been consolidated into SKF India Limited. SKF India also has associate companies called SKF Technologies (India) Pvt. Ltd, Lincoln Helios India Ltd, providing Seals and Lubrication systems. The company has manufacturing plants in Pune, Bangalore, Mysore and Haridwar. The company also has a Global Technical Center in Bengaluru.
® SKF is a registered trademark of the SKF Group.