SKF Vehicle Service Market (VSM) customers are people and companies dealing with the aftermarket for cars, 2/3-wheelers and
commercial vehicles. We distribute the products through a distribution network consisting of Authorised Stockiest, Auto
specialists, Original Equipment Spares (OES) and State Transport Undertakings (STU). Our concept is to offer high quality
products, to a wide range of the market and premium services to all our customers.
We communicate through direct customer interactions, educational seminars and printed material, with information tailored to
our customer's needs. Through various marketing and loyalty programs customer relationships are developed and entertained.
SKF has created a specific identity for the Vehicle Service Market. In the identity you can find headlights being projected into the picture.
The key theme used throughout VSM's communication is “Install Confidence, Install SKF!” Our customers want to know they are
installing the best and safest components to protect their vehicles and also – their families. When customers install SKF products in their vehicles they are not only installing a world-class quality product, but also confidence and trust of a well functioning vehicle in the years to come. |
