SKF Meet the World football tournament kicks off in China

2014 May 13, 14:45 CST

Beijing, China, 13 May 2014:SKFChinais organizing theMeet the Worldfor2014. TheChinatournament takes place inBeijing,13 - 14 May at Beijing Sports University. Meet the World is a local football tournament,where the entire winning team gets a free trip to Sweden and participation in the world's biggest football tournament, Gothia Cup.The Gothia Cup tournament is open for young boys and girls with age between 11 and 19.


Yao Wen, Vice Secretary-General of China Youth Development Foundation (CYDF), Zhu Jiming, President of SKF China andLars Fredén, Ambassador, Embassy of Sweden, were present at the opening ceremony and kicked off the ball for the game. This year, there are 10 teams in total, all of which from primary schools in the remote and rural areas in China.


“Meet the World is a great tournament where we give children a chance whowouldn’t have had the opportunityto win a trip to Gothia Cup in Gothenburg, the world’s largest youth football tournament,” saysZhu Jiming, President of SKF China.“Moreover, what makes a difference in China is that all the teams are from undeveloped areas, and by doing so, this program is helping the underprivileged children to realize their dreams, providing them with a platform and opportunity to broaden their horizons, open up their minds and makes more friends, so as to support the children in growing happily.”


Yao Wen, Vice Secretary-General of CYDF says: “youth is our future. We will persistently make effort to improve the life of the children in underprivileged areas and help them meet the world.”


The “Meet the World” program of 2014 has been enriched in terms of depth and breadth. In addition to the sponsorship from SKF distributor which increased the breadth of project engagement, the College Student Football Voluntary Teaching activity initiated by CYDF and Beijing Sport University is also ran successively, and furthermore, the number of volunteer for each team has been increased from one to two in this year, indicating more efforts have been made.


SKF has successfully run this tournament locally in China since 2007. Until 2013, 1,000 young players from 80 teams have participated in this tournament and 9 of them have qualified to compete in the Gothia Cup in Sweden.


You are the star of tomorrow

The theme for this year’s Meet the World is "You are the star of tomorrow", and SKF hopes that taking part in this very special event will inspire kids from all over the world to really make the most of their potential. To support the theme, SKF will launch a Facebook app in June that can generate a football card out of the user’s profile picture.


Gothia Cup is the world's biggest tournament for boys and girls and takes place in Sweden, in July, every year. The main purpose is to create a meeting place for the world’s children, regardless culture, age, social background or nationality. The tournament has been going on for some 30 years and every year it attracts around 1500 teams from 70 countries.


“The youth is our future and we want everyone to feel like a star regardless of gender, skin color or religion, that is why SKF Meet the World is so important for us.The Meet the World tournaments and the Gothia Cup partnership is one of our largest CSR projects and we are extremely proud of it,” says Tom Johnstone, President and CEO of SKF.


SKF and Gothia Cup became main partners in 2006 and since then Meet the World tournaments have been arranged in 35 countries and over 21 000 children have participated. SKF has helped around 1700 children in winning teams to get to Gothenburg and Gothia Cup. In 2013 206 teams participated in the Meet the World tournaments.



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