SKF and Betamotor
In the ’70s, with the emergence of the off-road sector, Beta began to specialise more and more in the production of off-road vehicles. This specialisation has always been accompanied by a matching commitment in the area of competition, the test-bench for excellence in the production of Beta motorcycles - initially in motocross and enduro and later in trials, during the early ‘80s. Beta’s close involvement with motorcycle sport has been marked over the years by a series of successes. There were the early victories in motocross in the late ’70s and early ‘80s, followed more recently by the four World Trials Championships won by Jordi Tarres and the three consecutive world titles awarded to Dougie Lampkin (1997-9). Then there were the six Indoor World Championships, including the one which Albert Cabestany won in 2002, and finally five European titles. And over 100 National Championships have been won all over the World by Trial Beta motorcycles in the last years.
In 2004, the Beta marque returned to four-stroke enduro with a major investment both in product development and in its presence on the competition track. In this new field, Beta remains faithful to its mission, that is to inspire in motorcyclists a natural and instinctive riding style. Highly technical and sports-oriented the DNA of its bikes may be, but they still need to transmit optimum feel and deliver maximum fun.
Out of every 100 bikes manufactured, over 70 are distributed abroad and the remaining 30 in Italy. The marketing network runs direct sales operations in Italy, France, Germany, Benelux and Austria, and works through importers in the rest of the world.